Globalization

Ways media is part of globalization

The media and technology as they relate to globalization tend to go hand in hand. The growth of technology handles the media globalization. The satellites, the internet, digital devices, and cable television have created a pathway for immense information to travel the globe in seconds (Croteau, & Hoynes, 2000). The technological advancements result to globalization rising within the past ten years. The communication technology have been helpful in allowing people all over the world to communicate with each other through the internet, emails, video calls, and chat programs. Media is part of globalization. Just like society, the media is becoming diverse; thus, providing a variety of choices to people worldwide than ever before. The consumers are in control, and they have a vast choice in media consumption. As a result, it widens the cultural horizons and provides people access to various cultures across the world (Croteau, & Hoynes, 2000). With the technology, the rise of the communication technologies is culminating in the creation of the global village that is capable of enhancing the initial understanding people. The new technologies are allowing a reduction in the communication cost. The internet, computerized technology, and the satellite television have had a great contribution to the reduction of the cost that tends to encourage the homemade productions. The television that is a source of information is playing a great role in communication. When using this medium, we can gather knowledge about our immediate world and also the complex global village that we are living in (Croteau, & Hoynes, 2000). The technological advances enable global communication, and it is very easy for people to communicate with different parts of the world.

Features of globalization

A feature of globalization is that it results in an increase in the possibility of greater reflexivity among social actors. Globalization provides the potential for human beings to be more critical of their immediate environment through allowing them to compare their experience with those living in other societies. Some of the media activities such as surfing the internet and watching satellite television news provide the potential for reflexivity in an unprecedented manner (Croteau, & Hoynes, 2000).

The technological change is a feature of globalization. The media globalization is possible because of the ongoing changes and also development in information and communication technology. The development of the information communication technologies has led to major changes in the workings of mass media and also allow for rapid transfer of information, capital, and knowledge. ICT has led to a globally connected society through the internet (Wills, 2007). The positive aspect regarding globalization is that the globalization process tends to bring with it the possibility of creating a truly global society. The development of global capitalism offers great assistance to the international flow of information. Globalization has consequences for the distribution of wealth and power between and within countries. The media in developing countries do have a great impact in developing countries when importing cultural, foreign, news, and television genre formats.

Global and local with texts, media use, and identities

Globalization is unavoidably about cultural interactions and both reaffirming and remaking identities. Today, the mass media is playing a key role in enhancing globalization, facilitating the culture exchange, and flow of information (Wills, 2007). The globalization theorists indicate how the cultural dimensions of globalization have a profound impact on the entire globalization process.

There are several examples of localization and globalization. The north-east Spain, both the local media and cultural practices affirm strongly than ever a separate Catalan identity (Burton, 2005). Globalization appears to be a threat to the national identities and nation state. There are several examples of how the media is part of the new assertions of such identities. It is possible for an individual to say that notions such as the British national identities do not exist, without the media to provide them a reality. For instance, the British notion united when mourning the death of Princess Diana, but actually, they come together through press and television. There are strange things that might happen through the global technologies such as WWW. People may play with their online identities even when they join in virtual communities. Globalization is a process that is full of contradictions, and it develops communities and identities around the world and can make them more fluid and ambiguous.

With globalization, it has resulted in the creation of a series of interconnected, but also unequal villages. While the global is becoming more prominent in the local lives of people, other identities such as the local, national, regional, and subcultural clearly remain potent (Burton, 2005). They are very powerful in determining the way audiences read the media texts. The restructuring of the media industry along the global lines cause a small number of transnational conglomerates with immense control and power. Media globalization proves to be more amenable to certain forms of mass media such as film, television, and music recordings.

Global ownership, global audiences, and global culture

The economic interpretations dominate the control of the technology and the understanding of globalization. The issue of global ownership raises the issues of power where there is power for controlling certain views and also understanding of the world through the control of the news agencies and news producers. There is also the categorization of the media products. With the global ownership, there is the setting up of the global model for distribution and production that tend to influence what films to make and how to make them (Burton, 2005).

In regards to the global audiences, the audience perspective on globalization brings relief on arguments between views that alternative privilege centralization or localization (Wills, 2007). There are global texts of multinationals; however, different audiences in different areas tend to read the same material in different ways mostly because of the differing ideological and cultural contexts. The reading of the texts is likely to affect the responsibility, credibility, and motivation of the subjects concerned (Burton, 2005). Technology might be global; however, there is little or no evidence of something describing as a global culture or even a global audience. The coherence of audiences melts when one tries to examine the characteristics closely.

A globalized culture tends to admit the continuous flow of information, commitments, ideas, tastes, and values mediated through mobile people, electronic simulations, and symbolic tokens (Wills, 2007). Globalization is about the cultural interaction, and there is an increasing amount of homogenization in the cultural practices evident in the early 21st century. The global culture concept allows little room for either local appropriation or local resistance and reinvention of the globalized cultural products.

Reference

Burton, G. (2005). Media and society Berkshire: Open University Press, McGraw-Hill Education

Croteau, D. & Hoynes, W. (2000). Media Society industries, images, and audiences London, Pine Forge Press.

Wills, J. (2007). The Media effects London, Praeger Publishings

Carolyn Morgan is the author of this paper. A senior editor at MeldaResearch.Com in paper college 24/7. If you need a similar paper you can place your order from custom nursing papers.