Introduction
The information technology is transforming the way people
are living and working. But over the years, IT has become complicated because
the purchase, installation, administration, hardware upgrading, software,
databases, network configuration, managing, data backup and security are
turning out to be too much for enterprises. For that reason, Salesforce
technology offers businesses the visionary concept as well as an innovative
platform for addressing those many complexities in businesses that are using IT
(Gohman, Barker, Faulds & Guan, 2005).
For instance, the Salesforce cloud computing model eliminates the need
to purchase the costly hardware, databases, and software. Businesses also do
not have to stress themselves with the configuration, backing up and securing
their network because the Salesforce cloud computing technology helps in
addressing those issues under the management of the cloud computing
provider. Salesforce technology is the
right technology that meets the business information technology requirements
for businesses (Honeycutt, et al., 2005).
Salesforce technology is also very useful software for
customer relationship management with high demand in the market. The CRM runs on the force.com framework and
is helpful in reducing the development cost, consequently delivering better
services to increase customer loyalty. The Salesforce CRM technology helps to
manage interactions within an organization such as phone calls, social media,
emails and meetings with clients and paralegals penetrating to marketing, sales
and support (Hung, 2009). Now the Salesforce technology is a very hot
technology in the information technology industry opening up many employment
opportunities for Salesforce developers.
The Salesforce Technology does provides service automation capabilities
in light of easy use, lower costs and better performance. It helps in redirecting the less productive
effort and time to an organization’s main priority; selling.
Many times the salespeople are facing barriers to their day-to-day
operations and the existing technologies do not offer them appropriate support
that can help in handling those barriers (Hung, Wong, & Cho, 2009). In that
case, the Salesforce Technology is a convenient technology that provides the
support for prospective users to deal with the business barriers particularly
the ones that concern selling. The
mastery of the technology can be helpful to companies because that will make it
easy to adopt the Salesforce technology and use it to provide the needed support
for their operations. Honeycutt and his colleagues (2005) says that companies
need to understand that the time required to learn a new technology is
something requiring sacrifice on the part of the salespeople, and that can only
be fruitful if they can comprehend the way that technology can help them meet
their sales goals and serve their clients.
The Salesforce automation systems are useful systems that
make use of the computer software and software to offer automated gathering,
analysis, assimilation and information distribution to improve the productivity
of sales force (Morgan & Inks, 2001).
The technology gives the developer some opportunities including the
customer relationship management administration and support; information
analysis and assimilation among other areas of IM and sales. The developer can
also work on the Salesforce automation systems and manage the distribution of
information obtained from various sources to the sales people. The Salesforce
developer has the responsibility of making sure that the sales people are
obtaining information on their prospective clients. The developer is also
responsible for deploying the Salesforce customer relationship management, and
he/she works with project teams vested with the duty of implementing,
supporting and integrating the Salesforce technology with other systems (Hung,
2009).
References
Gohman,
S., Barker, R., Faulds, D. & Guan, F. (2005). Salesforce automation,
perceived information accuracy and user satisfaction. Journal of Business and Industrial Marketing, 20(1), 23-32.
Hung, H.,
Wong, Y. H., & Cho, V. (2009). Ubiquitous commerce for creating the
personalized marketplace: Concepts for next generation adoption. Hershey,
PA: Information Science Reference.
Hung, P.
C. K. (2009). Services and business computing solutions with XML:
Applications for quality management and best processes. Hershey, PA:
Information Science Reference.
Saleh, Y. & Omar, M. (2015). Perception of Sales Managers, Sales
Persons and Customers towards Sales Force Automation Technology in Palestine . Jordan Journal of Mechanical and
Industrial engineering, 9(1), 67-74.
Morgan, A.J. and Inks, S.A. (2001). Technology and
the Salesforce: increasing acceptance of Salesforce automation. Industrial Marketing Management, 30(5),
463-72.
Honeycutt,
E. (2005). Technology improves sales performance doesn’t It? an introduction to
the special issue on selling and sales technology. Industrial Marketing Management, 34 (2005), 301– 304.
Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in research paper writing help 24 hours if you need a similar paper you can place your order for essay writing services.
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