INTERNET MARKETING ON GLOBAL BUSINESS

Data Collection and Analysis

The data collection for this study was through the use of interviews. The tool helped in assessing how internet marketing influences how organizations conduct businesses in the international market. During the process of data collection, there are various components that came into play. The researchers had to ensure critical reflection, and avoidance of bias is part of the study. The study had to provide an accurate description of the views of participants to support the findings. The data is collected from multinational companies that are currently engaging in Internet marketing. The data collection is to test the relationship between the two variables global business and internet marketing.

 The qualitative data aimed to show the correlation between the two variables. The semi-structured interview enabled participants to contribute their view on the findings. Data interpretation was in a consistent and transparent manner. The instrument for research was the personal interview. The instrument provides success invalidity.     

Summary of Findings

 The survey results showed that the commercial use of Internet proliferates at an exponential rate. Participants supported the idea that internet marketing contributes to a positive outcome in global business. The participants indicated that internet marketing was effective in reducing marketing costs. It also helped in becoming easily accessible to people in different parts of the world and different time zones. When using the internet marketing is also used by managers according to this study. They use email marketing, Facebook and internet marketing tools. The tools are vital in passing a message to clients. The study also showed that having a company website has enabled business to attract new customers than it was in the past. The study also shows that blogs are vital and effective tools for educating customers and enabling the updating of infomation about the new operations and products of the company, thus, using internet marketing it vital to ensure that the content is fresh and interesting.

Explanation of Findings

The findings from the survey show that the Internet can enhance customer satisfaction through leveraging product availability to products that relate to information in a much faster way. The internet also can save time, efforts and financial cost. It also helps to improve the effectiveness of the consumer in that it provides a mixture of images, sound, and text, thus, improving the customer’s knowledge. Thus, information technology has significantly contributed to the creation of wealth. Therefore, the findings support the conceptual framework. The results also support the hypothesis in that the Internet has a positive impact on taking the small businesses into a multinational corporation level about marketing activities.

The research questions that guided this study were:

Research Question 1: How do global businesses conduct internet marketing activities?

The answer to the above question showed that global internet marketing determined the expansion of business in the global market and ability to engage in global business activities. The respondent’s data showed great support of their strong orientation in the use of the internet for marketing activities. Respondents also mentioned that there is a high internet level that is part of global marketing orientation. Thus, the internet marketing is a common platform in which the business entities undertake their online trading

    Research Question 2: What are the global business objectives of conducting internet marketing activities?

 The aim objectives of global businesses are to reduce the error and time in general marketing complexities and the transaction process. The businesses use the internet to attain efficient and effective global marketing expansion and carry out their international businesses. These abilities have led to transactional and communicational capabilities. The business uses the Internet with the objective of promoting their global marketing and making it possible to access the available information.

    Research Question 3: How do internet marketing activities influence the achievement of the global business’s objectives?

Internet marketing has made it possible for businesses to achieve their objectives. They have managed to improve their results and product leading to the promotion of their competitiveness. Thus overall finding is that the internet promotes global marketing through supporting the proliferation of information and the basic knowledge. The respondents affirmed that both the informal and formal systems were applicable in objective knowledge transfer at varying degrees.

Open-Ended Questions

Open-ended Question 1

 What is the impact of internet marketing towards marketing mix?

 The respondents indicated that their adoption of international marketing using the internet had resulted in a wide range of changes in their marketing mix. Respondents supported the fact that marketing implementation via the internet had various processes involving the traditional marketing tools. Firm managers showed that the modes of marketing applications via the internet did not have a great difference from the traditional ones. However, all respondents supported the assertion that the internet is enabling customers to be aware of the differences in prices in various countries, and this contributes to price standardization (Standing, Tang-Take & Boyer, 2014).

Open-ended Question 2. What are the environmental protection issues on marketing strategy?

Regarding environmental protective, the respondents in this study supported the fact that internet marketing is protecting environmental protection. The internet marketing provides customers with a unique opportunity of enhancing their corporate social responsibility. With the growing competitiveness and concerns towards environmental protection, it means that businesses have an environmental protection about their CSR that favors the consumers. Thus, as businesses use the internet, they are at the same time advertising for the protection of the environment, and this enables them to win customers.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in custom research paper writing service if you need a similar paper you can place your order for essay custom writing services.