Management 430

With the current competitive nature of the business environments, businesses are engaging in tactics that will assist them to attract and consequently promote their businesses. The common assertion, in this case, is that the ability possesses quality customers is the main aspect that dictates whether a business is going to be a success or a failure. It is thus correct to argue that customers are the foundation of any business and that it is the customers who are the integral building blocks of the contemporary businesses (Taeshik, Jin Nam & Murdy, 2016).

As states realize, customers are the most integral component of business, and thus this assignment focuses on the assessment of the positive as well as the negative aspects that characterize customers. One of the positive customer aspects is the fact that that they can assist to promote a business’s products and services through the word of mouth marketing. One the clients to a certain business receive quality and satisfactory services; they engage in discussion on their social networks which results in the direct publicity as well as the increase in the popularity of the business. The business is thus able to attain free advertising from their most reliable ambassadors, an aspect that will promote their sales and the consequent profitability (Makanyeza, Macheyo & du Toit, 2016). The customers have a direct impact on the satisfaction of an organization’s shareholders as the increase in their purchases produces an increase in the satisfaction of the stakeholders of a certain business. The common attribute, in this case, is that the increase in their sales promotes the investment desires of the investors which lead to the ROI of the business improving in a dramatic manner.

The customers additionally have a direct impact on the motivation of the employees as the satisfaction of the customers impacts the organization’s working environment. It follows that the decrease in the pressure of meeting their targets as well as the other financial stability makes it possible for the employees to work in a comfortable corporate atmosphere and as a result promoting them to work to the maximum capacity.

            The most common customer aspect relate to the fact that they always seek the best while using the least amount possible, which always makes them leave a certain business when they receive poor quality products or services. Thus the loose of customers by a business lead to lost profits as well as the fact that the inventory they had in storage is not going to be bought increasing their operational costs. In the same way, that customers promote a business that meets their needs, they also spoil the name of the company that offers poor quality of services or products. The vast growth of the social media sites implies that the company losses numerous numbers of prospective clients once the client shares the dissatisfaction online (Taeshik, Jin Nam & Murdy, 2016).

The common desire to satisfy the customers is an additional attribute that makes it impossible for some businesses especially the small ones stay in business. The rationale behind this assertion is the fact that that the customers will always be going on what is most efficient and at the lowest costs. With the current rapid growth in technology, new and better products and services are coming up on a daily basis, implying that a business has to invest a lot of resources in acquiring the technology as well as training their employees on the use of these technologies (Taeshik, Jin Nam & Murdy, 2016).The small businesses as well as those that little resources are unable to remain competitive and as the customers go out seeking better products and services, they are forced out of business.

Reference

Makanyeza, C., Macheyo, R., & du Toit, F. (2016). Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model. Journal Of African Business, 17(1), 69-86. doi:10.1080/15228916.2016.1112709

Taeshik, G., Jin Nam, C., & Murdy, S. (2016). Does Customer Value Creation Behavior Drive Customer Well-Being?. Social Behavior & Personality: An International Journal, 44(1), 59-75. doi:10.2224/sbp.2016.44.1.59

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