Introduction
Performance management is the continuous
process of identifying, developing, and measuring the performance of
individuals and team. It also involves aligning the performance with the
organization’s strategic goals. It is a systematic approach to tracking individual
performance against the targeted organization’s objectives (Budhwar, &
Denisi, 2008). The focus of this report is to indicate ways for increasing
sales and customer services through the implementation of a performance
management system.
Job
description for retail sales associate
Being the HR manager in the company, it
is my responsibility to find ways to improve the performance of the retail
store employees. It will help in improving the company's sales and retain good
customers while attracting new ones. The company’s retail sales associate
should be in a position of delivering the retail promise the company makes to
its clients. Thus, the sales associates will have to sharpen their professional
sales techniques and also learn about the sales strategy of the firm in order
to create a positive relationship between the company and clients. The
responsibility of the retail sales associate will be to engage in the
side-by-side selling with retail associates. The sales associate will take the
responsibility of representing the company in a professional way at all times.
As a retail sales associate, one must have a positive attitude and
communicative nature in order for the client to feel at ease with any help.
The duty of the sales associate is
building customer confidence through making their experience interacting,
reassuring, and engaging. The retail sales associate job will also involve
developing and managing positive business relationship with other employees and
the retail store management. The general purpose of the retail sales associate
is to help clients find and purchase the required merchandise in a retail
environment. The associate will also be recommending, selecting, and helping
clients to locate the right merchandise. The key competencies include patient,
integrity, good communication skills, and customer service orientation
(Budhwar, & Denisi, 2008). The individual should have a minimum of one-year
retail experience and a high school diploma.
Organization
behavior modification plan
OBM normally identifies the
performance-related behaviors, identify triggers present, study their
frequencies, and develops an intervention plan (Jackson & Werner 2011). In
order to improve the performance of employees, I should modify their behaviors
and also define to them the essential behaviors necessary for job performance.
The three key behaviors necessary for a retail sales associate position include
communication, personal accountability, and customer services. These are the
key behaviors necessary for successful performance as a retail sales associate.
Good communication is an important behavior so as to have successful
performance as a sales associate (Gerhart, & Wright, 2014).
The associate should be able to listen
and communicate effectively with clients so that to ensure that clients have
the necessary information. Personal accountability is also important as the
retail sales associate must be accountable for delivering excellent services
that drive results and also enhances the experience of the customer. The
associate should always know that they are in the position so that to assist
the customer and create an environment of excellent services. The individual
must be responsible for completing tasks assigned to them and offering support
to the team so as to achieve success for the company. In case employees engage
in unwanted behavior on the job, the HR manager will take a disciplinary action
so as to ensure that the behavior does not happen again.
In creating OBM plan, I will have to
identify the performance-related behaviors that tend to be problematic. Then, I
will measure the degree of the problem through establishing the baseline in the
target behavior problem. Third, I will identify the behavioral contingencies
through functional analysis and identify the antecedent conditions leading to
the behavior. Fourth, I will develop an intervention strategy for modifying the
problematic behavior. Fifth, I will apply the strategy of reinforcement together
with punishment that will include expulsion. After following the steps above
and solving the problem, I will apply the re-enforcement strategy so as to
sustain the desirable behavior.
Ways
to measure key job performance behaviors
Performance management refers to the
achievement of performance targets through effective management of people and
also the environment in which they operate. As a HR manager, one way that I
would use in measuring if the prospective employee exhibits the key job
performance behavior is through evaluating all candidates using the same
criteria. When using this criterion, I will have a checklist that covers the
behaviors listed in the announcement according to the job description (Jackson
& Werner 2011).
I will also consider behaviors not
listed, but considered as common because the prospective employee must be
familiar with them. Another strategy that I can use in measuring the key job
performance behavior of employees is through creation certain scenarios and
determines the way that the employees will react to the situations.
When using the scenario, I will always
be able to observe the behavior of employees through seeing how an employee
will react to certain situations. I will have to be very careful in observing
whether the employee describes every accomplishment that they make as a
personal feature. In the process, I will observe whether the employee respects
other people through cutting off other people when they are speaking or even
speaking before processing what they should say. These are some of negative job
performance behavior, and I should not overlook such behavior, but find a way
that I can help employees eliminate such behaviors as it will affect their
performance.
Performance assessment is a complex
activity in human resource management. It is essential to enhance performance
assessment because of various reasons. Performance assessment is essential as
it helps provide feedback to employees, recognize and enhance their strength
(Jackson & Werner 2011). It also enables them to work on their weaknesses
so as to determine the increase in wage. During performance assessment, I will
be able to know what employees understand and what they think they understand.
In the process, I will be able to inform employees of any new performance
standards that they should know. Another method of informing employees about
new performance standards is through mandatory training session. Employees will
be attending training sessions where they will receive information on how to
handle changes in performance standards or how the changes affect their current
positions.
Methods
of providing feedback
Employee feedback normally helps in
improving their performance, motivating self-improvement, decreasing turnover,
and building trust. As a HR manager, it is important to ensure that employees
receive information at all time for the firm's benefit and also employees. The
goal of providing feedback is to improve and promote the effectiveness of
employees (Gerhart, & Wright, 2014). It is a continuous process that needs
monitoring and regular review. A plan for proving feedback to employees is
through ensuring that I offer positive feedback in a timely and specific
manner. When doing this, it will allow employees to feel that their work does
not go unnoticed and that the management cares about their efforts (Pravin,
2010).
When providing positive feedback in a
timely manner, it provides employees with a sense of pride as they know they
are doing good work, and it also motivate them to continue doing well and even
much better. Another method of providing feedback is through being specific
because people tend to respond better to specific and positive information
(Jackson & Werner 2011). When giving feedback, it is essential to say
something that is positive and specific pointed to the task I want employees to
accomplish.
Actions to reinforce positive employee
behavior are through creating an incentive program or even award process.
Successful leaders normally use praise because employee performance improvement
and achievement are extremely vital to the company. Using sincere and honest
praise tend to let the employee know that leaders appreciate their efforts
(Pravin, 2010). It is necessary that employees know that leaders view them as
valuable members of the company. Praising employees tend to create and
reinforce the positive self-image in employees; thus, making them feel like
winners.
Another strategy of reinforcing positive
employee behavior is incentives such as rewards and recognition. When leaders use
recognition, it helps employees in heightening the level of commitment to the
company and feeling appreciated for their contributions. The reward system
should be effective in recognizing the sources of motivation. In order to
ensure that the reward system motivates the desired behaviors, it is necessary
for leaders to reward based on performance.
Legal
and ethical issues
Performance management refers to the
process in which managers ensures that the activities and outputs of employees
contribute to the goal of the organization. The process requires knowing the
desired activities and outputs, providing feedback to the employee and
observing whether desired outputs occur. Discrimination is a legal issue that
can impact the performance management system. Discrimination refers to
differential treatment of people based on sex, color, language, race, politics,
religion, etc. discrimination tends to violate the principle of equality. The
performance management processes undergo scrutiny in cases of discrimination.
Discrimination in the organization is an issue that can impact the performance
management system.
Performance measures tend to play an
essential role in decisions regarding discipline, promotions, and pay; thus,
employment-related lawsuits can challenge the performance management system of
the organization. The lawsuits that relate to performance management involve
the charges of unjust dismissal or discrimination, and they tend to impact the
performance management system in a negative manner (Gerhart & Wright 2014).
In order to protect against the discrimination lawsuits, it is essential for
the organization to have a legally defensible performance management system. A
system can be legally defensible if based on results and behaviors rather than
on traits. Managers should make sure that their process of measuring employee’s
performance is accurate, fair, and supported by examples and evidence.
An ethical issue that can impact the
performance management system is employee monitoring using electronic devices
as it can raise concerns regarding the privacy of employees. Today, computer
technology supports many performance management systems, and the Congress
established laws so that to regulate computer monitoring. Electronic monitoring
normally provides accurate and detailed information; however, employees may
find the process to be stressful, degrading, and demoralizing (Gerhart, &
Wright, 2014).
A company must ensure that it protects
the privacy of performance measurement the same way they do with other records
of employees. When developing and using the performance management system, the
HR manager must make sure that the systems meet the legal requirement for
avoidance of discrimination. The performance management system must also meet
the ethical standards as the protection of employee privacy (Gerhart, &
Wright, 2014). It is essential for managers to ensure that the performance
management systems and decisions treat all employees equally without regard to
their sex, color, race, or any other protected status.
Reference
Budhwar,
P Varma, A & Denisi, A (2008). Performance
management systems Taylor & Francis Group
Noe,
A., Hollenbeck, R., Gerhart, B., & Wright, M. (2014). Fundamentals of human resource management New York, McGraw-Hill
Pravin,
D (2010). Human resource management
Dorling Kindersley
Schuler,
R Jackson, S & Werner, S (2011). Managing
human resources Cengage Learning
Carolyn Morgan is the author of this paper. A senior editor at MeldaResearch.Com in Write My Research Paper For Me services. If you need a similar paper you can place your order from custom nursing essay writing services.
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