Management

Customers are the most integral component that promotes the survival and success of any business establishment. The overall reason that a business exists is in ensuring that they serve and consequently meet the needs of their customers. Thus, it is the overall satisfaction of the clients’ b y a business that promotes their success through the ability to retain these clients following their satisfaction with the products and services that business offers. The assignment tasks itself with the assessment of the positive as well as the negative aspects that are related to the customers. The ability to adapt and consequently handle the customer concerns fast; the customer becomes vital component of the business establishment. The positive customer aspects include the fact that customers are a major source of business profits through their purchase of goods and services that the business is offering. Through the access to these profits, the business can attain their expansion agendas, promote their advertising to reach more customers as well as to engage in diverse corporate social responsibility endeavors to assists the community they serve (Charlie Chi Cong, Perry & Loh, 2014).

The other positive aspect of the customers is the fact that the feedback they give acts as a major informative attribute for the businesses. Constant feedback from the customers makes it possible for the business to assess the various issues; especially the complaints that the customers would like addressed and resolve them to enhance the satisfaction of these customers. The customers additionally serve as one of the most effective advertising strategies that a business can use. Testimony of a satisfied customer to a friend, colleague or neighbor gives the individuals a guarantee that the business is offering quality products and services. Thus, it is more likely that the individual who hears of the goods products and services that a business offers from a friend is going to purchase from this business than from the other one that they are have not heard of the products and services quality (Charlie Chi Cong, Perry & Loh, 2014).

Conversely, there are the negative customer aspects that end up affecting a business adversely, such as the fact that the customer with attitude issues can be a major demoralizing attribute for the employees. The customers who keep on yelling at the poor employees demoralize them, and in the adverse the employees quoting an attribute that increases the business’s operation costs. Additionally, the costs related to the satisfaction of a customer are expensive for any business establishment as the management has to keep on conducting industry research, training and retraining the employees. The employment of corporate social responsibility as an attraction customer strategy additionally is an aspect that ends up eating into the profits that a business could have made as they try to please and recruit additional customers (Charlie Chi Cong, Perry & Loh, 2014).

A customer who is not satisfied can be the major detriment to business as other than the fact that they are no longer customers of the business, the ruin their reputation by discussing the poor products and services with friends. The attribute has the additional impact of costing the business establishment prospective customers as the testimony of the poor services acts as an attribute that discourages these prospective clients to access the services or products from the business (Charlie Chi Cong, Perry & Loh, 2014).The loss of profits is the additional negative aspects that customers have on a business they poor quality products or services from a business leads to fewer customers, translating into lower services and the consequent lower profits for business. The overall impact of this aspect is that the business is going to engage in a survival mode that sees it start reducing their operational costs by cutting the number of employees as well as the employee training.

Reference

Charlie Chi Cong, M., Perry, C., & Loh, E. (2014). Integrating Organizational Change      Management and Customer Relationship Management in a Casino. UNLV Gaming     Research & Review Journal,   18(2), 1-21.

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