Reliability Statistics

Reliability Statistics
Cronbach's Alpha	Cronbach's Alpha Based on Standardized Items	N of Items
.827	.827	10

The analysis of the data indicates that the Cronbach's Alpha is 0.827 which offers the indication that there is a high level of internal reliability/ consistency for our scale through this assessment. Thus from this output, the fact that the results of the Cronbach's Alpha are 0.827 is an indication that the instrument applied in the examination of the data is reliable and offers consistent results. In that case the assessment of the impact of social media on the respondents’ online purchasing presents a strong internal consistency of the tests, implying that the results generated are reliable and reflect the true nature of their perceptions’ and impact of social media.

Possession/Accessing To a Facebook vs. the Purchase of Products and Services Online

Correlations
		Facebook account	often buy products or obtain services online
Facebook account	Pearson Correlation	1	0.860**
	Sig. (2-tailed)		.000
	N	102	102
often buy products or obtain services online	Pearson Correlation	0.860**	1
	Sig. (2-tailed)	.000
	N	102	102
**. Correlation is significant at the 0.01 level (2-tailed).

From the analysis of the impact that the access to Facebook has on the buying of products as well as services online, the variables have a Pearson correlation of 0.860 and is statistically significant as they have a p-value that is less than 0.0005 (r=0.860, n=102, p<0.0005). The fact that the person correlation coefficient is at 0.860 is an indication that the access to the social media networks has a strong and positive impact on the consumers buying products and services online. The implication of the results of this analysis implies that the access to social media that an individual has is a significant contributing factor to their purchasing online decisions in Kuwait. Most of the individuals thus with the access to social media make most of their product and service purchase on those that they can access online.

Possession of Facebook Account vs.  Access to Products and Services Information

Correlations
		Facebook account	social media sites, services and products information
Facebook account	Pearson Correlation	1	.566**
	Sig. (2-tailed)		.000
	N	102	102
social media sites, services and products information	Pearson Correlation	.566**	1
	Sig. (2-tailed)	.000
	N	102	102
**. Correlation is significant at the 0.01 level (2-tailed).

The examination of whether the availability of a Facebook account has a correlation with the access to product and service information reveal that the two variable have a medium positive correlation with the r-value being 0.566. The variables display a statistical significance with the p-value being p<0.005. The Pearson product correlation was run on with the objective of determining the relationship that exists between possessing a Facebook account and the consequent access to information relating to the products and services one would like to buy. The results reveal a medium positive correlation between the possession of a Facebook account and the ease of accessing product information, which was statistically significant (r=0.566, n=102, p<0.0005).

Possession of a Facebook Account vs. Recommending Products to Others

Correlations
		Facebook account	I am likely to recommend a product to others after receiving the relevant comments about the product on Facebook from my contacts
Facebook account	Pearson Correlation	1	.187
	Sig. (2-tailed)		.000
	N	102	102
I am likely to recommend a product to others after receiving the relevant comments about the product on Facebook from my contacts	Pearson Correlation	.187	1
	Sig. (2-tailed)	.000
	N	102	102

**. Correlation is significant at the 0.01 level (2-tailed).

A Pearson moment product correlation was run to examine the relationship that exists between possessing Facebook account and the likelihood of one recommending the product to their contacts on Facebook. The results of the analysis indicate that there is a weak relationship existing between the possession of a Facebook account and the likelihood of recommending the product to the contacts. The relationship between these two variables was weak and in the positive direction between the Facebook account and recommending a product to friends which was statistically significant (r=0.187, n=102, p<0.005). In that case, the implication of these results is that the access to social media through a Facebook account does not exclusively say that all the individuals with access are going to recommend products to their contacts, although there are those who recommend.

Possession of a Facebook Account vs. the Understanding of a Product/ Service Better

Correlations
		Facebook account	I understand a product/service better after receiving the relevant information about the product on Facebook from my contacts
Facebook account	Pearson Correlation	1	.203*
	Sig. (2-tailed)		.000
	N	102	102
I understand a product/service better after receiving the relevant information about the product on Facebook from my contacts	Pearson Correlation	.203*	1
	Sig. (2-tailed)	.000
	N	102	102
**. Correlation is significant at the 0.01 level (2-tailed).

The Pearson moment product correlation was run to investigate the relationship that exists between possessing a Facebook account and the ease of understanding a product/ service better upon receiving information about the product/ service from Facebook contacts. The results of this examination reveal that there is a weak relationship between the possession of a Facebook account and understanding a product or a service better. The attribute implies that the possession of a Facebook account does have a significant impact in promoting an individual’s knowledge of a product, compared to those who do not have a Facebook account. Although the relationship that exists between the two variables is weak, they have a positive correlation which implies that there is some form of relationship and statistically significant (r=0.203, n=102, p<0.0005)

Possession of a Facebook Account vs. Impact on Purchasing Decisions

Correlations
		Facebook account	The opinion I received on Facebook from my contacts has affected a past purchase decision I made.
Facebook account	Pearson Correlation	1	.219*
	Sig. (2-tailed)		.000
	N	102	102
The opinion I received on Facebook from my contacts has affected a past purchase decision I made.	Pearson Correlation	.219*	1
	Sig. (2-tailed)	.000
	N	102	102
*. Correlation is significant at the 0.01 level (2-tailed).

The Pearson moment product correlation was run to investigate whether having access to the social media through Facebook has an impact on an individual’s past purchase decisions. The results of this assessment indicate that there is a positive correlation between the two variables but the correlation is weak. The implication of the results that the individuals with access to the social media have had their past purchase decisions impacted by the opinions from their online contact that those without the Facebook accounts (r=0.219, n=102, p<0.0005).

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in research paper writing help 24 hours if you need a similar paper you can place your order for essay writing services.