Crisis communication

Many crises that have affected organizations in the recent past have made organizations realize the need to be prepared for a crisis at all times. While it is not always possible to prevent a crisis, effective and diligent handling of the crisis can mitigate the damage and keep the organization on track in case of an occurrence. No organization is assured that it will be spared in the event of an occurrence.  A continuous state of crisis preparedness is, therefore, an essential requirement for every organization. However, that is not enough. During a crisis, efficient and effective communication can be a matter of life and death.  If an organization fails to follow the basic principles of crisis communication, the results can be disastrous and far-reaching. Therefore, it is critical to have a crisis communication plan in advance.  Organizations should anticipate every crisis and prepare for every possible scenario.  A crisis communications and management team should be organized in addition to creating a detailed plan to communicate and be in a position to manage the messaging to the media and stakeholders.

Good publicity in advance can also help an organization bank on reputation capital for a rainy day.  In preparation for emergencies, PR professionals should familiarize with the aspects of the process model.  It involves following a five step cycle of managing a crisis. PR practitioners should recognize that there is a higher chance that an organization will be confronted by a crisis today compared with the past.  Crises are more frequent today as the society is highly developed with access communication resources such as the social media.  Little of what organizations do escape the attention of various stakeholders as Organizations are being constantly scrutinized.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in graduate paper writing service if you need a similar paper you can place your order from custom research paper writing service.