The assignment enabled me to learn more about social
media content analysis and the analytics methods to use. It was easy to
identify the most trending posts as well as those performing poorly in various
social media sites. I used instagram and Facebook as the basis of my analysis
since there are many followers in the two sites. They are easy to navigate and
share content making them reliable in tracking how a product fairs in the
social media. As evident from the analysis, I noticed some interesting trends
in regard to the number of likes, comments, views, and shares of the products
posted online. The number of likes, shares, and views are comparable, but the
number of comments is few in comparison to other three aspects. As such, many
people do not provide effective product review by communicating their ideas
about it. It would be important for the content marketing manager to have a
more engaging customer service support to ensure that it gets feedback about
their products other than relying only on the views, likes, and shares.
Comments are more interactive and show the actual thoughts of a client on a
product.
Buhi should invest more in sharing pictures and videos on
instagram since it attracts a massive following in comparison to Facebook.
Visual representation of a product with or without description creates an image
in a client’s mind and may in turn search for it where available. Some posts
perform better than others in particular areas. For instance, in instagram,
promotional videos perform better than mere products whether indoor or outdoor.
For Facebook, there are specific durations when people are more active online
than others especially over the midday breaks. A post can be shared and viewed
more in Facebook, but has few comments beneath it which is an important trend
to observe for an in-depth analysis. The quality of a caption also has an
influence on how people interact with it since some posts were observed to do
well than others on the basis of their quality.
Appendix
Instagram
analysis
|
Compare Categories
|
Total Likes
|
Comments
|
Views
|
Total Post
|
|||
|
People
indoor with product
|
2,805
|
6
|
3,500
|
4
|
  |
||
|
People
outdoor with product
|
3,809
|
15
|
4,702
|
6
|
|||
|
Just
product indoor
|
7,809
|
18
|
8,932
|
14
|
|||
|
Just
product outdoor
|
6,114
|
21
|
6,200
|
23
|
  |
||
|
Image
no product
|
7,177
|
22
|
9,004
|
3
|
|||
|
Promotional
video
|
12,419
|
11
|
14,000
|
9
|
|||
|
|
|||||||
|
Post Average
|
AVG Likes
|
AVG Comments
|
AVG Views
|
Total Post
|
|||
|
People
indoor with product
|
700
|
1
|
875
|
4
|
|||
|
People
outdoor with product
|
634
|
3
|
783
|
6
|
|||
|
Just
product indoor
|
557
|
1
|
638
|
14
|
|||
|
Just
product outdoor
|
266
|
1
|
270
|
23
|
|||
|
Image
no product
|
2,392
|
7
|
3,001
|
3
|
|||
|
Promotional
video
|
1,380
|
1
|
1,556
|
9
|
|
||
|
Facebook
|
|||||||
Facebook
|
Compare categories
|
Total Likes
|
Shares
|
Comments
|
Views
|
Total Post
|
Time
|
Total Likes
|
Shares
|
Comments
|
Views
|
Total post
|
||||
|
Image non promotional with link
|
55
|
37
|
4
|
54
|
4
|
12am
|
3
|
1
|
3
|
5
|
2
|
||||
|
Image promotional with link
|
427
|
320
|
15
|
400
|
5
|
1am
|
5
|
0
|
2
|
2
|
3
|
||||
|
Image non promotional no link
|
36
|
21
|
3
|
30
|
3
|
2am
|
6
|
2
|
4
|
4
|
4
|
||||
|
Blog post promotional
|
458
|
134
|
47
|
454
|
10
|
3am
|
4
|
4
|
4
|
2
|
1
|
||||
|
Blog post non promotional
|
89
|
26
|
28
|
80
|
3
|
4am
|
6
|
5
|
2
|
3
|
7
|
||||
|
Promotional video
|
400
|
345
|
35
|
500
|
24
|
5am
|
3
|
3
|
2
|
4
|
3
|
||||
|
|
6am
|
23
|
21
|
2
|
10
|
6
|
|||||||||
|
Post Average
|
AVG Likes
|
AVG Shares
|
AVG Comments
|
AVG Views
|
Total Post
|
7am
|
34
|
32
|
23
|
21
|
3
|
||||
|
Image non promotional with link
|
14
|
10
|
1
|
14
|
4
|
8am
|
32
|
30
|
21
|
30
|
8
|
||||
|
Image promotional with link
|
85
|
64
|
3
|
80
|
5
|
9am
|
56
|
40
|
21
|
24
|
3
|
||||
|
Image non promotional no link
|
12
|
7
|
1
|
10
|
3
|
10am
|
34
|
23
|
10
|
9
|
6
|
||||
|
Blog post promotional
|
45
|
13
|
4
|
45
|
10
|
11am
|
32
|
21
|
24
|
8
|
3
|
||||
|
Blog post non promotional
|
29
|
8
|
9
|
26
|
3
|
12pm
|
56
|
43
|
26
|
32
|
6
|
||||
|
Promotional video
|
16
|
14
|
1
|
21
|
24
|
|
1pm
|
100
|
94
|
25
|
23
|
1
|
|||
|
2pm
|
213
|
154
|
100
|
121
|
4
|
||||||||||
|
Daily Average
|
AVG Likes
|
AVG Shares
|
AVG Comments
|
AVG Views
|
Total Post
|
3pm
|
43
|
32
|
32
|
26
|
6
|
||||
|
Monday
|
4
|
9
|
1
|
10
|
2
|
4pm
|
32
|
23
|
32
|
30
|
7
|
||||
|
Tuesday
|
5
|
4
|
3
|
62
|
4
|
5pm
|
78
|
54
|
26
|
29
|
3
|
||||
|
Wednesday
|
6
|
6
|
2
|
5
|
2
|
6pm
|
45
|
32
|
26
|
37
|
9
|
||||
|
Thursday
|
2
|
3
|
1
|
5
|
1
|
7pm
|
32
|
21
|
12
|
30
|
4
|
||||
|
Friday
|
5
|
7
|
1
|
32
|
6
|
8pm
|
21
|
10
|
10
|
7
|
3
|
||||
|
Saturday
|
10
|
8
|
4
|
65
|
2
|
9pm
|
21
|
2
|
9
|
6
|
5
|
||||
|
Sunday
|
0
|
0
|
0
|
0
|
0
|
10pm
|
34
|
21
|
14
|
21
|
2
|
||||
|
11pm
|
54
|
21
|
10
|
12
|
8
|
||||||||||
|
Day of week
|
total likes
|
shares
|
comments
|
views
|
Total post
|
||||||||||
|
Monday
|
8
|
18
|
2
|
20
|
2
|
||||||||||
|
Tuesday
|
20
|
16
|
12
|
248
|
4
|
||||||||||
|
Wednesday
|
12
|
12
|
4
|
10
|
2
|
||||||||||
|
Thursday
|
2
|
3
|
1
|
5
|
1
|
||||||||||
|
Friday
|
30
|
42
|
6
|
192
|
6
|
||||||||||
|
Saturday
|
20
|
16
|
6
|
130
|
2
|
||||||||||
|
Sunday
|
0
|
0
|
0
|
0
|
0
|
||||||||||
Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in custom nursing papers if you need a similar paper you can place your order from custom nursing essay.
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