Business Intelligence in Retail Sector

Executive Summary

Business Summary: Boston Enterprises, Inc. established in Boston, MA in 2009 is dedicated to providing the area residents personalized services through availing them with household items at a fair price.

Problem Statement: The Enterprise does not have a unified personal productivity toolset that could be used by an average user. Users waste their time on too many applications and websites secured with too many passwords. Most of the people now are purchasing an application that would help in the management of their daily lives. This prompts them to demand anything, anywhere in their devices.

Business Solution: Develop a cloud-based subscription that offers flexibility and it is easy to use and which will help the customers interact with the business in the website.

Target Market: The solution targets the people especially the customers who are comfortable with using the technology to manage their interaction with the business for a subscription fee.

Marketing strategy: Thorough promotions and advertisement in the social media platforms such as Facebook and Twitter. Additionally, we will showcase it in the YouTube and provide the first 100 subscriptions for free for the first two months.

Business Model: Retail is one of the most critical industries in the US. It serves both rural and urban customers. By implementing the cloud technology, we will have taken the retail to the interior customers especially the old. We will increase customers by engaging in this as well as saving on finances (Bijaksic, Markic, & Bevanda, 2014).

Pricing Model: The pricing model will be a quarterly subscription at a $20 per subscription.

Competitors: Mass Cloud Solutions, Tech Technologies

Competitive Advantage: We are the first retail outlet to have come up with such an idea. Although other retails have had such an idea, ours is the most comprehensive and to have involved both rural and urban customs as well as being based on the cloud.

Customer Savings: The retail shop will attract rural customers who will find the idea captivating as well as increase the customer base. We will also gain ideas from the large pool of customers from which we will implement new products to suit their needs.

                                                                             

Strategic Plan

            The vision of Microstrategy Analytics is aligning their strategic goals with those of Boston Enterprises Inc. It will include updating our business management systems which will enable the Enterprise to offer personalized and improved services to our customers. Furthermore, it will include new and current retail initiatives to widen our customer base and to engage new customer through expansion of our social media, mobile computing, and cloud computing benefits using complex mobile technological devices (Sharma, 2008).

Mission

            The mission of Boston Enterprises Inc. is expanding the growth of the company through implementation of innovative and creative initiatives by using the modern technology to improve its services, create a new revenue source and offer quality service to the customers that exceed what the competitors are offering (Beamer & Preston, 1993).

Strategies

            We know that our vision and mission will be a pipe dream if we will not fulfill some strategies at the company. Therefore, for the making our mission and vision to be reality and help the business to survive in the industry, we will implement the following strategies (Aaker, 1984):

·         Expand the current retail services to offer improved, enhanced, and new services to our current and new customers

·         Attract customers to our stores by offering incentives to all the new customers

·         Offer goods and services at reduced rates to the customers who introduce a new customer to our stores

·         Embrace the modern technology to improve the experience for our customers at point of sale

·         Expand our retail services to cater customers in the rural areas

·         Create a social media policy that will attract more customers to our innovative technical services Employ the most qualified personnel to cater to our customers at all the retail outlets

·         Empowers our employees by providing training and mentoring

References

Aaker, D. A. (1984). Developing business strategies. New York: Wiley Publishers.

Beamer, B. G., & Preston, W. P. (1993). Organizational structures and strategic management of   produce marketing in retail supermarkets. Agribusiness, 9 (2), 103-117.

Bijaksic, S., Markic, B., & Bevanda, A. (2014). Business intelligence and analysis of selling in      retail. Informatologia, 47 (4), 222-231.

Sharma, B. M. (2008). Strategic retail management. Jaipur, India: Book Enclave.

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